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O! babybaby

nursing area of children's boutique

Is it a coincidence that the nursing area at O! babybaby perfectly coordinates with their logo? I doubt it! Surprisingly often I find a disconnect between the styling of a brick-and-mortar children’s boutique and its online presence, but not so with O! babybaby. This Berkeley-based children’s boutique specializes in eco-friendly products that are good for your baby - the O! is for organic! I like how you can browse the online storefront by category or by brand.

merchandise display and window display in children's boutique

I admit that it’s a bit self-indulgent to show you this lovely photo of Sweetbeets cards on display in the shop! The orange display tree is cool and obviously very versatile as it’s used in this Spring-themed window display and also to showcase these colorful hand knit hats by Oishii Knits. You can find more photos of the shop on Flickr. There’s a brand new store blog too!

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One Response to “O! babybaby”

  1. I thought I recognized those cards… The pictures look great! I wish there was somewhere like that near where I live. What an interesting concept :)

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