Greeting cards are the fastest growing category in the overall stationery market according to results of an in-depth survey of 1205 recent stationery buyers that was conducted by Unity Marketing, a marketing consulting firm specializing in the luxury consumer marketplace. Sales of greeting cards had been declining between 2000 and 2004, but the market has turned around. This finding is attributed to more people buying greeting cards at specialty retailers who offer high quality, design-led stationery and reflects a general trend in consumer shopping preferences away from mass merchants and towards specialty retail. These findings are very encouraging for me to hear as I launch Sweetbeets!

Technorati Tags: greeting cards, stationery, trends, specialty retail, market report