Offering greeting cards in your independent gift shop or specialty boutique is a great way to maximize your profit per square foot because card displays do not need to take up much space. However, finding an attractive display can be challenging.

If you are looking for an alternative to white wire spin racks, consider these metal carousel displays from Pottery Barn. They are inspired by old-fashioned postcard displays and would fit well in a gift shop or children’s boutique with vintage styling. The countertop display retails for $89 and the floor model retails for $129.

I saw gift tags displayed using a wire and clip umbrella stand in a specialty stationery and gift shop in my neighbourhood. This unique display caught my attention while walking by on the sidewalk in front of the shop! Umbra offers a countertop model (shown below), which retails for $26.50 CAD as well as a floor model for $73.50.

I’ve also seen cards displayed in a simple wooden box placed on a countertop. A European-styled paper suitcase, like the one shown below from Paper Source, would make a cute alternative for a children’s boutique. The downside is that customers will have to flip through the card display and this may make the cards “shop worn” more quickly than other types of displays.

Displaying greeting cards on a shallow wall shelf is a popular option, perhaps because wall shelves make use of space that may otherwise be overlooked and the front of all cards are clearly visible. Depending on the materials used to make the shelves, they can have a sleek and modern look or a more traditional or retro look, which makes wall shelves very versatile. Below is an example from Kid Icarus, an independent gift shop in Toronto that offers quality handmade goods.

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