Trendwatching.com predicts that a growing number of consumers will want to know about the origins of their purchases as they seek out “the local, and thereby the authentic, the storied, the eco-friendly and the obscure.” They also predict that the “new status symbols thrive on not being well known or easily spotted. They don’t tell a story themselves, but require their owners to recount the story…turning brands into STORY SUPPLIERS”. It’s worth reading to the end of this article where you’ll find some ideas for applying this trend.

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